The Rivoni Trust is a registered not-for-profit Trust (Registration no. IT NO 709/2011) with the primary objective of providing information and education to underserved and marginalised communities in South Africa.

Delivering your message to your audience

Need to 'speak' to South Africans living in townships, rural and peri-urban areas?

How you communicate is as important as what you communicate – and the Rivoni Trust has considerable experience in reaching market segments where traditional forms of communication often miss the mark.

Using a combination of media, community outreach and social mobilisation techniques, we develop strategies and implement campaigns designed to deliver messages that are easily understood and effective in bringing about social change, predominantly within LSM 1-7.

How we do it

Our social mobilisation model was developed, refined and successfully implemented by Grounded Media.

The community outreach aspect has a strong train-the-trainer element and works through trusted sources within communities, including faith-based organisations, traditional leaders, local councillors, teachers, stokvels, youth and women' groups, community based organisations and NGOs.

In addition, we use:

  • Network of 162 Community Facilitators nationwide

    Located in communities that Grounded Media has rolled out outreach and advocacy projects to in the fields of health and financial literacy, this network was developed by sourcing suitable candidates, providing training and skills development, and ensuring a capability to reach into rural and peri-urban communities in the home languages of the communities.

    These Community Facilitators rely on ongoing projects from the Trust to provide sustainable employment and their numbers could be increased as funding and projects become available.

  • Community Radio

    Community radio is particularly effective in reaching rural communities where literacy can be an issue and traditional forms of communication are not as trusted as information sources within the community.

    Over 7 years ago, Grounded Media built up a network of community radio stations which now play a critical role in educating and encouraging discussion. Both the station producers and talk show hosts/DJs attend intensive workshops prior to campaign roll-outs.

  • Print

    As can be seen from our model, print is used primarily as a support tool, to generate awareness around planned community activities and initiatives. Community media is preferred, as it reaches into underserved communities, is in the language of the communities, and focuses on issues that are pertinent to them.

  • Accessible material/collateral

    This material, in the form of leave behinds or as part of discussions, is used to support face-to-face interventions and dialogues.

    Our expertise ensures content is kept simple, accessible and relevant, focusing on key messages and utilising visual material as opposed to being content-heavy. Through our network of translators, all material is easily translated into the relevant languages.

  • Educational TV

    Over the past 15 years we have been in the home, in the classroom and in the playground where learning and teaching takes place. We have overseen policy implementation in the classroom and provided inspiration for teachers. Our skills and materials including formal lessons, showcasing how to plan, implement and assess lessons on all subject areas, at all grades; best practice in classroom management; dealing with social issues faced by teachers; building teachers’ skills and morale.

    We utilise TV and video for youth education, as well as for human rights and democracy, most programming produced for the SABC.

  • Digital media

    Digital media has changed the way people interact with each other and enables them to get information in real-time, no matter whether they are located in rural, peri-urban or urban settings and across all LSM groups. Its power is that it leap-frogs traditional communication barriers and channels and enables information to be accessed by all.

    We use mobile media as well as online platforms to create a more inclusive communications model. All digital campaigns are monitored and measured.


Website designed and maintained by

Sheila McCallum